Digital house hunting is the order of the day. As per bruceclay.com, online searches related to real estate had increased by 253% between 2008 and 2012. As such, real estate agents or entrepreneurs can hardly ignore the power of web marketing when it comes to driving traffic to businesses. Having a real estate website is not enough. You have to ensure that it is fully optimized for search engine visibility so that there is a greater number of people who can view your website and consequently settle for your services. Given below are a few SEO tips for your real estate business.
Real Estate: How to maximize the potential of your business with the help of SEO
Search Engine Optimization is not everyone’s forte. One needs to educate oneself about the infallible tips and tricks to bolster their efforts in this regard. Read on to find out more.
Make use of Google Keywords
Make sure your real estate website is backed by the right keywords or key phrases. Google Keywords will help you in this regard. This particular tool will inform you about the search volume that each of your keywords receives and the kind of competition it faces. Around 70% of the home shoppers start their research with the local keywords. For instance if you are promoting your real estate business in Mysore, you might as well try keywords like Real Estate Mysore, Mysore real estate listings, Mysore homes for sale and so on.
Focus on the content
Once you are aware of the kinds of keywords used, you can concentrate on the content of the website. Make sure your website content and blogs are backed by keyword optimized titles. This will go on to ensure that the search engine will find you easily. The best of SEO practices include the keyword optimized title tags, meta-description, ALT tag on photos and content.
Make sure your website is mobile responsive
As per the latest statistics, around 90% of the home shoppers look for homes on their mobile devices. They are accessing the real estate websites when they are at work, dining out or simply on the go. They are virtually performing a wide array of tasks at the same time– comparing prices and features of homes, reading about general information about homes, acquainting themselves with the nuances of mortgage financing, checking out brokers, searching listing companies and their inventories and securing home directions.
It is important to make your website equally responsive to mobile devices as it is for desktop or PCs. You would like to rope in professional web designers, who are adept at making mobile responsive websites, keeping the changing trends in digital search in view.
Please keep a tab on your link count
It is important for your blogs to have internal and external links. However, you cannot really go overboard with these links. Stuffing your content with keywords is branded as a Black Hat SEO technique today. Just as you are not supposed to include too many keywords in your content, you are not supposed to stack your blogs with links as well. Do it but do it right.