45 Experts’ Opinion: What are ways to Produce Engaging Content


Digital marketing experts cannot stress enough the importance of generating linkable content on your website and other sites on the internet. Great content and high-quality backlinks are highly interrelated aspects of digital marketing. Top-quality content which gives valuable information to the users will naturally generate backlinks over time. However, it’s not only the content but also its presentability that matters. Like your making the most scrumptious apple pie won’t matter until you serve it well too.

You need to accompany fresh whipped cream or cheddar cheese accompaniments. Someone in the family loves it with barely melting ice cream. Similarly, the content you write must offer unique and valuable information. And it should draw users towards it. This means that the placement of the content and whether people can navigate to the right places with your content to make a purchase or book service will ultimately affect the overall results you’re looking for in terms of better revenue or better brand building.

A backlink generating content is also well optimized for SEO so that the search engine allows the users to find your content in the first place. Such good quality content will gradually also earn a good number of high-quality backlinks, making it even more visible and top-ranked. A robust digital marketing strategy is closely related to publishing high-quality content.

So, what kind of content generates a lot of backlinks? Is it focusing on the trending topics of pop culture, or the exciting quotes related to hot politics affairs, or complete guides on niche-related topics? And is it just the content, or there’s an extra something related to content you need to take care of as well? The team of SEO Company India asked experts what helps earn top-quality backlinks.  Here’s what they said.

  1. Does your Content Offer Something Unique?

Marcus Clarke, Founder of Searchant.co

Nowadays, you need to impart extensive and professional knowledge in your content to make it a valuable resource for viewers, resulting in more backlinks. The more relatable, understandable, and practical the information you provide, the more backlinks you attract.”

  1. Are you taking the help of Automation Tools?

Jon Torres, founder of jontorres.com

At the heart of every content marketing strategy is personality, a human touch. But using content marketing automation software can help free up your time so you can see what’s working and what needs a change of heart.

Start by identifying interesting blog ideas with BuzzSumo. It aggregates the trending and most engaging post ideas based on specific keyword searches. It also tracks mentions and influencers who can boost the audience’s interaction.

Tools such as HubSpot help create content calendars, manage and optimize content, social sharing, lead tracking, and scoring in one place. Or you can opt for a workflow application such as DivvyHQ to identify content to create or update, alerting you when the scheduled task is due.

You can then integrate Zapier or IFTTT with tools that make bulk-uploading and scheduling content shares on different social channels seamless — such as Buffer, Hootsuite, and Sprout Social. That would automate sharing your website’s RSS feed to the social media you specify.

Next, integrate an all-in-one marketing tool such as Active Campaign to that tech stack, and you can automate list building, lead nurturing via email, and create sophisticated sales pipelines to grow lasting relationships with readers.

  1. Write Spontaneously to Produce Useful High-quality Content

Tim Absalikov, co-founder and CEO of Lasting Trend – Digital Marketing Agency in New York

When you want to create content that people will share, forget about SEO. That type of content should be living, ignoring keywords rules. We tried pure content marketing for our clients. Zero people from search but social shares and natural backlinks have grown (not as high as expected, though). The problem is that content should be joyful or very useful. The first way can’t be suitable for all niches, and the second is budget consuming. A positive way of this strategy is that you’ll get people who won’t come from search through shares.

  1. Impact of Soothing Visual Elements

Harris Rabin, Co-Founder and Chief Commercial Officer of R3SET

R3SET’s web design is made to increase visitor retention on its landing page. We found that by incorporating shorter content length and brand colors that exude relaxation, behavior analytics showed site visitors scroll on our homepage. There are interactive web design features on our content block for our product’s ingredients, which is brand transparency people gravitate towards. Purchasing behavior is increasingly dependent on the quality of products and customer reviews, which is why testimonials are also on our landing page after the ingredient block. With each content block on our site is a purchasing or learn more button, which takes our website traffic to the individual product pages. So, our homepage is designed in content blocks as navigation breadcrumbs to get our visitors to make a purchase decision.

  1. Does your Content Offer Information that Everyone Needs?

Catherine Way, Digital Marketing Manager at Prime Plus Mortgages

It’s essential to focus on providing information with wide appeal and a different take that will be useful to get content that produces backlinks. Some examples would be providing statistics that make for better blogs or research. If you write a data-centric piece with an opinion that hasn’t been seen or heard or written before, it makes for a better link magnet.

  1. Use Techniques to Get User-generated Content

Chris Vaughn, CEO at Pacific Consolidated Holdings

Emjay focuses on website user experience to increase SEO. We strive to make sure that our website doesn’t just look its best but operates the best for site visitors. This includes image optimization for its e-commerce extension, mobile-friendliness, and page speed. We use a minimalistic design approach to attract site visitors to our navigation header, our business’s e-commerce or delivery service. Since we relied on word-of-mouth brand awareness for our flagship store and cannabis delivery business in California, our user-generated content is mostly published on social media. This is the most organic tool for growth and backlinks to our website.

  1. Complement Long-form Content with Superior Design Elements

Danielle Calabrese, COO of De La Calle, an authentic, modern take on tepache.

We’ve driven our SEO by leveraging user retention on our website. We have a blog page on our site dedicated to long-form content about our product’s health benefits as a probiotic drink and cultural roots. One of our user goals is to interest people in our product and drive traffic to the purchasing page of the site. Our website is unlike our competitors because we use graphic design for our typography and our product’s marketing photos. This makes our landing page bold, colorful, and a unique identifier to our company’s background as a modern take on a recipe of an ancient Mexican beverage, Tepache.

  1. Interactive Page Design and Easy Navigation

Ashwinn Krishnaswamy, Co-Founder of Oklahoma Smokes, a nicotine-free, tobacco-free cigarette alternative.

We use strategic SEO practices for user retention on our website. One of the key design elements on our main page layout is we made it interactive will a long scroll effect so site visitors are enticed to engage with our embedded social media content and featured customer reviews. We’ve also made the navigation to shop our product as an anchor on the homepage. So, as a site visitor is scrolling that button, with the offered discount will remain in view. This increases our web traffic to our product page, which will lead to more purchases.

  1. Using Analytics Tools to Gauge Content Performance 

Savannah Scott and I’m the Content + Editorial Lead at Supergreat

We focus on user-generated content for our SEO strategy. Our app is a user-generated video publishing tool for beauty enthusiasts. Supergreat’s platform is a community of people interested in discovering beauty products, routines, and tips.

Our website is an extension of our mobile app, so we look to behavior analytics to see which site users are most going to and how they interact with product pages and article content we feature. The app feed is on our landing page, and these metrics are different. So we must track the user retention for each experience, and the content is easy to navigate.

  1. Employing Information-rich Long-form Content

Shaun Price and I’m the Head of Customer Acquisition at MitoQ

MitoQ is the world’s first antioxidant that helps optimize your energy while powering performance, endurance, and recovery. MitoQ joins in the same voice as science institutions and lab experts since we are leaders in mitochondrial research. We need to be as transparent in our conversations on social media as we are on our website and email marketing.

One of our most successful SEO tactics is to publish long-form content on our blog page about the science of mitochondrial cell research, our product, and how it all relates to health and wellness. We also stay at the forefront of SEO by publishing our case studies and research on our website to attract more site visitors to learn about our product and its benefits.

  1. Tricks to Enhance Engagement 

Olivia Tan, Co-Founder at CocoFax

Here is how to produce content that creates engagement and attracts backlinks:

  • Know your niche knowledge. Know it deeply. Even deeper than you think when you read this.
  • Choose a topic where many clients have problems and/or where the effect is especially devastating.
  • Look at the best articles and books you can find that attempt to solve the problem. Look hard. Find unusual resources that are not widely known.
  • Examine where all of these articles are lacking.
  • Provide in your content what they are lacking.
  • Make people aware that this is where your content is better.

To give an example: You may find great resources that provide fantastic insight into the problem. But none of them allows for an actionable solution. Instead, they leave the reader perplexed: That is all well and good, and if I wanted to study the topic at a university, I would feel enthusiastic now.

But I still do not see how I can use this newfound knowledge to solve my problem. What should I do first? What next?

So, you develop a way to provide actionable solutions, and before you publish any content, you always make sure that you have emphasized providing an actionable solution. As one of the mottos of your site, you choose Not just insightful but easy-to-follow steps.

  1. Use Content that Builds a Personal Connection

Steve O’Dell, Co-founder, and CEO of Tenzo matcha tea

The best way to create content that is engaging is to make it as relatable and sentimental as possible. You want people to see your content and have it speak to them. When there are hundreds of other companies just like you, you need to stand out in some way. By speaking to your follower’s and customers’ hearts, you can make them formulate a connection with your brand that goes deeper than just buying products. Let everyone know who you are as a person. You can immensely bolster the personal connection between you and your customers if they get to know you outside of work. Let them hear about you and your employee’s goals, morals, and overall personalities.

  1. Make your Content more Interactive Using Hot Topics and then Reach Out

Paige Arnof-Fenn, Founder & CEO at Mavens & Moguls

I think leveraging Content Marketing is the best foundation for a link-building strategy by using social media to build your brand.   I wrote monthly columns online for both Entrepreneur and Forbes for many years and contributed to blogs constantly, so this strategy has worked for me.  I write about what I know and share my stories and lessons learned, good, bad, and ugly.  To generate ideas, I look at the calendar to see if there are any natural opportunities based on the season or activities, ask readers to take a poll or quiz, keep a running list of topics I get asked about and note when I read or hear about something new I want to explore further, a trend, theme or idea that catches my attention.  If it is an issue that affects me or my business then it is likely to be a topic that impacts others too.  If I have a unique perspective to share or any advice I think may help others, I get it out there via social media, or whatever distribution vehicle makes the most sense.

I started a global branding and digital marketing firm 19 years ago and am a big fan of Content Marketing because it is a great way to build your brand, increase your visibility more broadly, raise your profile and attract more clients/customers.  Activities like hosting webinars and podcasts, speaking at online and offline conferences, writing articles, building your following on social media all contribute to increasing your awareness with potential customers and building your credibility with a larger community.  Instead of trying to start my own blog or newsletter, I have achieved success regularly contributed to existing well-trafficked blogs in my industry or newsletters of like-minded organizations reaching the same target audience as me.  I make sure to put my URL or contact info on it so that customers can find me and follow up if they are interested.  When my articles or talks become available online, I also send them out via social media to my friends, followers, and contacts.  Don’t let social media drive you to make one livid; you do not need to be everywhere; it does not matter which platform you choose; just pick one or two authentic to you.  It should look and sound like you and the brand you have built.  Whether yours is polished or more informal, chatty or academic, humorous or snarky, it is a way for your personality to come through.  Everyone is not going to like you or hire you, but for the ones who would be a great fit for you, make sure they feel and keep a connection and give them a reason to remember you to think of you when they need your help first.  For professional service firms like mine, LinkedIn is a priority.  If your customers are not looking for you on Facebook, Twitter, or Instagram, then find the platforms where you can stand out.  This has helped me grow my business.Create Actionable and Helpful Content

Andrew Pires, Owner of The Maskie

The type of content you should be creating to attract more backlinks is content that is aesthetically pleasing and showcases your product or service in action. Many businesses post the same posts about what their company can offer, but the problem is they are telling you rather than showing you. By taking to the showing and not telling mentality, you can draw in new customers by showing them what they are getting. Showing customers precisely what they are getting with their money makes them trust you and your products far more. This trust forges long-term customers that can organically spread your products either by word of mouth or their social media.

  1. Optimize Content with the Right Keywords

Tyler Boyd, Chief Strategy Officer at Squeeze

When creating advertising campaigns, we recommend an extensive analysis on optimal keyword research. By specifically narrowing down your search intent, you are about to advertise more often and at a higher retention rate. Your company falls under a certain niche category; therefore, your consumers will also fall under this category. Keyword research for search engine marketing campaigns will reduce unnecessary advertising and place you directly into the consumers’ lap.

  1. Create User-Centric Content to Attract Backlinks

Marques Thomas, CEO and founder of QuerySprout

As Neil Patel says, do not write for yourself, write for the audience. Your content will only be as good as the engagement and impressions of people towards it. If you write self-serving content or thin content, then Google will pick up on your strategy and rank your content low. Make sure that your content is helpful for people who will read it. Moreover, make sure to keep your content search engine optimized. Through the use of proper keywords, the internal linking, and the effective call to action, viewership and backlinks alike will be evident in your content.

  1. Create Unique, Data-based, and Interesting content

Michael Humphreys, Founder & CEO at Z Grills Australia

Here are sure-fire ways to create engaging content and attract backlinks:

  1. Create a long post based on a survey or a study you have conducted. People love to backlink to fresh information on their own blog posts. The longer it is, the more information you can present.
  2. Use professionally designed images and infographics. You can get easy links from these. Images keep your content engaging and not boring to read.
  3. Keep the comment section open and encourage people to share their thoughts.
  4. Videos can help sum up the content you have written to make it easy for people to understand it better. It’s a good idea to embed videos on your blog posts because of this reason.
  5. Get an Insight into Your Linkable Assets

AnatoliiUlitovskyi, founder of SEOtools.TV – simple marketing tools for increasing CTR

It’s hard to cover engagement and getting backlinks. Engagement depends on consistency because nobody knows what exactly works. Testing is the best approach to figure it out. For example, posting as maximum as possible provides high results to find what exactly works in your case. Acquiring links demands creating linkable content. Bloggers and journalists need to have a strong reason to link to your content. It’s better to learn from competitors where they get these links. Online studies and free tools provide high results.

  1. Share Personal Stories

Matt Barnett, Founder and CEO of Bonjoro

A great way to make your content more engaging is to create content that your audience will care about. To do this, make sure that you first define why your audience should care about your piece of content and then start creating it around that definition. Addressing how you’ve discovered a new approach to solving a problem or sharing personal stories are two great in-general ways to create more engaging content.

  1. Use the Skyscraper Technique

David Zaleski, Co-founder at Upstart Epoxy

The best content creation method I’ve ever used by far, is the skyscraper method. It is a demanding tactic to use, and you need to have strong content creation skills to make it work, but work it does, and it can bring in some extremely strong backlinks when done correctly. The concept is simple: use Google, or any appropriate SEO tool, find a piece of content that is ranking number one for your keyword, and remake that content; only it needs to be much, much better than the content you are using to create it.

That is the hard part because it not only needs to be a stronger piece of content, it needs to be vastly more substantial, and that takes a lot of work. Plus, once you have created this groundbreaking piece of content, you now must promote it as intensely as possible to make sure everyone knows about your monumentally superior content. If you manage these steps successfully, strong, high-authority backlinks will come your way.

  1. Focus on writing Niche-specific Topics in an Easy-to-understand Way

Peter Horne Content Lead at Geoff McDonald and Associates

The key to creating content that creates more engagement is understanding exactly what your audience wants and then using the right keywords that will put your content in front of that audience. This, much like many marketing tactics, requires a lot of research and analysis on trends within your industry. For example, we ensure that our audience will engage with our blog content by putting a bigger focus on niche topics. These can include car accident injuries, how to handle injuries in the workplace, construction site, etc., and in what cases you might be able to sue certain individuals. We know that these are common topics that our clients might search for and may want to know more about. Once we’ve determined what they want and we have a topic, we then focus on the quality of the content. We need to ensure that it’s easy to read and understand and adds value to readers’ lives. This makes it more likely that readers will continue engaging with the content and that more websites might want to cite us with backlinks.

  1. Focus on Recurring Audience

April Maccario, founder at AskApril

My business keeps on thriving because I make sure that my audience is connected with my brand. It is not enough to post content regularly but to create an engaging one. Engaging content is something that interests and catches the audience. This means providing for their needs and wants. There is a need to know your audience well to meet their demands. Once they keep coming back or visiting your site, it is a clear indication that you impact or value them, thus helping boost web traffic. However, this is not an easy task. It takes time to discover the effective one; there’s a need to create, publish and analyze the impact before seeing the result.

  1. Use Facts in your Content-Support Them

Michelle devani, Founder of Lovedevani 

As a content ambassador who takes part in marketing concerns, I believe that there is no right and perfect way to attract backlinks. However, all you have to do is elevate your content above all its counterparts on the Internet. To further engage your followers, you need to improve the information of your content. Give your audiences something to amaze them with. Let’s be authentic and convincing.

Convince them that all the information in your contents is facts and not just conjecture. State and support the things that agree with what you are saying. This way, you will show that you have researched well before you make it public. It may not be an easy experience from the start, but the more you give quality over quantity, it will state value, and backlink attraction will develop.

  1. Relatable Content that Creatively Reinforces Knowledge 

Sonya Schwartz, founder of Her Norm

While there is no surefire formula that increases engagement, my experience as a founder of a website has taught me that one needs to be creative. To start with, engaging content has to be helpful and easy to understand. Content must be able to relay the necessary information to those searching for it, and it must be delivered in the most relatable, concise, and easiest way to understand. Lengthy or wordy content can be quite taxing, and sometimes, one has to use infographics to reinforce knowledge. Either way, knowing your audience and your niche can help you develop your methods for creating engaging content.

  1. Use the Stand-out ways of Content Building

Chris Muktar founder of WikiJob.co.uk

As a business owner, every piece of content I make goes through a few steps to ensure it has the greatest chance of engaging readers and attracting backlinks.

That being said here are some tips on how to create engaging contents to attract backlinks:

Infographics. One of the most important things to consider when making content is to keep the audience engaged and entertained for as long as possible. Nobody wants towaste their spare time reading collected data on a subject they’re only vaguely interested in. The popularity of visual content came from the fact that it is much more effective at drawing interest and giving information than plain text. Interesting infographics, for example, aremuch more powerful than plain text in terms of entertaining the audience.

Surveys. The most powerful way to draw backlinks is to create interactive content. As a result, running surveys and polling is one of the most beneficial things you can do with your website. It improves viewer interest by keeping them engaged. Aside from that, these surveys are a fantastic source of data and knowledge for improving your website.

Guest Blogging. Guest blogging is one of the most effective content promotion tools for expanding the audience without paying for different promotions. This approach is beneficial to both the company and the goal blog.

  1. Make it Simple, Relevant, and Precise

Samantha Moss, Editor & Content Ambassador at Romantific

As a website owner, I am also hands-on with the content making and posting on my site. I have a group of writers who also helps me to create great content that will attract audiences to read and visit our website. Our number one guideline is to make our content relevant as much as possible then it had to be precise and straightforward. Doing articles relevant to what’s happening now can give us more chances to land in the top search engines. We also think the reader’s level of attention and sensitivity are on different levels, so we always need to foresee how they will perceive the article. We always make sure that we double-check the words we use and convey the message we want to relay to our audience. Following these guidelines can allow us to gain backlinks and reader engagement as well.

  1. Make the most of Storytelling

Lisa Apolinski, CEO at 3 Dog Write & America’s Digital Content Futurist

Digital content can touch, move and inspire your audience through storytelling. And people are hardwired for stories. But not all storytelling is created equally.

Persuasive storytelling connects your prospects to your company brand personally, increases trust in your brand, and impacts both new and repeat customers. When you produce digital stories that provide connection and are relatable, engagement is a natural byproduct.

My latest book, Persuade With A Digital Content Story: How Smart Business Leaders Gain A Marketing Competitive Edge, provides guidance when choosing from the Eight Great Stories and shares a proven formula to help you eliminate random acts of content. In fact, when using digital storytelling, companies have reported as much as 200 percent return on this investment..

  1. Encourage Emotional Response from the Users

Eric Holguin, Brand Ambassador / VIP Client Liaison at Herrman and Herrman PLLC

When creating content in-house here at Herrman and Herrman PLLC, we aim to have a call-to-action for any post. Another tip for producing content that encourages engagement is to create content that induces an emotional response from the user.

  1. Focus on Giving Easy-to-use Interactive Features in your Content

Name: John Ross, CEO of Test Prep Insight

My best advice to generate content that ramps up engagement and attracts high-quality backlinks in volume is interactive content. There are a million static blog posts out there with well-researched and well-written content. And so much of it is hopelessly derivative. By creating interactive content, such as comparison tools, calculators, and predictors, you suck users in through intrigue.

For example, the best piece of interactive content we have developed was an interactive exam score predictor. This calculator-type tool allows people to predict their score on an exam (like the LSAT) by entering specific information about scores they have received on other exams. Our tool then quickly predicts their score on their desired exam based on percentile rankings and other factors.

I think this piece of content has been successful because it is intuitive and user-friendly, quick to run, and offers customers interesting data they can’t get elsewhere. People want interactive content, as long as it is easy to use, doesn’t take much time, and offers a little cool factor. The output of the interaction needs to offer some level of value. I think that’s why our interactive tool has been so successful — it offers interesting and fun information that people desire.

  1. Come up with Industry-relevant List Posts

Kristine Thorndyke, Founder at Test Prep Nerds

I’ve worked in SEO in the education space for several years, so I’ve spent a lot of time thinking about backlinks and engagement. I’ve found that the best content we can create that can get lots of backlinks and social shares usually list posts that highlight rankings within our industry. I don’t mean affiliate posts, but rather “The Best Schools to Go to for Y” and “Rankings of the Highest Paying Majors for College.” Oftentimes, this content is very shareable on social, as people who have gone to one of these schools or majored in one of these areas like to share this with family and friends. Similarly, you can also shoot for backlinks from the schools or companies that you recommend on the lists.

This can be flexible and work in any industry. You just need to consider content that includes many outbound links towards other companies or websites and how you can highlight them in a way that they may want to share with others.

  1. Structure Content with Optimal Number of Keywords

Elise Hernke, Sr. SEM & Media Strategist at Sosemo LLC

The best way to create content that generates engagement is always to start out with a thorough strategy in advance. All creative developments should be structured around the optimal keywords in your target market. It is crucial to make sure that you are never stuffing keywords that are irrelevant or do not pertain to the page. Further, if you find keywords or categories that you want to drive traffic to, make sure to build out content on the website that surrounds those new topics. This requires regular upkeep (every 6 months or so), but not so often that you don’t give time for web crawlers to find your refreshes and update the search engine accordingly.

It is also important to consistently watch search trends surrounding your targeting audience and note them so that you can actively produce content that captures gaps in the market. You can also use tools like SEMRush to generate lists of keywords that are leading searchers to your competitors so that you can make sure to create content around those terms as well. Lastly, tools like this will show which terms are of high value (have plenty of search volume), but are not competitive (is not leading to many other websites). This gives you insights into gaps in the market as well. Incorporating terms like this into the content itself, or tagging the content with these terms (on the backend), is most beneficial because it is relevant to your website but will not get buried by all of the other websites in the market.

These strategic steps are paramount because creating content full of a large number of general keywords or filling the backend code with said keywords will result in your website getting widespread visibility, but often with irrelevant searchers and therefore won’t result in customers. Otherwise, it will lose traffic because too many other websites are also creating content with those terms. It will be difficult for your website links to appear on the first page of the search results. SEO is a skill that can be done by many, but if it is done without thoughtful strategy around user intent, it will not be efficient and your efforts might be wasted.

  1. Use your Internal Data and be a Giver

Reuben Yonatan, Founder and CEO at GetVoIP

Having done a lot of backlink building for my business, here’s what I’d advise:

Use internal data. This is the bread and butter of what websites want. Your own proprietary, internal data, no matter how boring you may think it i, has deep insights you need to take advantage of. Put the info into bar charts and graphs and write up your opinions on what it all means. Watch your backlinks soar.

Make graphics. The written content is what gets you published, but a great image is what earns the editor interest. Infographics on their own aren’t great for building backlinks, despite what people say, but they’re interesting and drive a lot of traffic to your actual backlink building efforts, especially on social media.

Give to get. When your site starts ranking for traffic on its own, share the space. Publish for others and they’ll keep you updated on opportunities. We’re all in this together, after all!

  1. Plan, Plan, and Plan Really Well! 

Bram Jansen, Chief Editor of vpnAlert

It’s all about how well you interact with your viewers when it comes to engagement. Although you will be tempted to hop directly into a conversation with them, the more time you put into the planning process, the more likely you are to connect with them. Take some time to think about the purpose of your next piece of content before you write it. If you don’t know where the target is, you can’t hope to hit it.

What exactly do you want to achieve with this unique piece of content?

Is it intended to be entertaining? Is it for educational purposes?

What do you want to achieve with your marketing campaign as a whole?

Are you attempting to raise brand awareness? Increasing the number of conversions?

Getting a way to calculate whether or not your marketing campaign was effective isn’t the only benefit of setting targets. Your content management approach can succeed in one direction or another, whether you have well-established, actionable targets. We develop our marketing campaigns by experimentation, whether it’s through visual media, online marketing, or even SEO. Have you ever written material that wasn’t really interesting? It’s no matter. You should try again after reworking your view of your audience’s desires. Did you produce highly engaging material? That’s fantastic! Now you can look back at your objectives and figure out why your content was so good.

From there, you gradually separate the main elements that translate into compelling material with your specific audience. And once you’ve achieved that, it’ll just be a matter of time until you’re blowing your competitors out of the water with impactful material. Know what you want to do. Recognize what the audience expects from you. But, most importantly, know why you’re writing your next blog post. Simply placed, expecting to come across fantastic content is not the way to create an outstanding library of unforgettable content.

  1. Create Thorough Guides your Audiences Enjoy Reading

Jason Brown, MBA, Founder & CEO at ApprovedCosts.com

Spending over 3 decades working with Fortune 500 enterprises, I took the leap into my startup last year. We create articles that help businesses strategize and use the best tools for them to grow. I believe I am equipped with the right experience to bring valuable insights to your readers.

In my experiences, here are the most effective ways to produce content that can help your business create engagement and attract backlinks:

  • Illustrative Infographics

Always keep in mind that you need to keep your audience entertained and interested. There’s barely anyone who wants to read raw information and stay amused if they’re not really interested in the topic. One of the best ways to keep your readers’ attention is to visually appeal yet educate with your content. It’s not surprising that infographics attract not only more audience but also better backlinks.

  • Thorough Guides

At least once in their lives, audiences have looked for a ‘life-hack or ‘how-to’ guide. Guides are not only educational but also enjoyable to read. As a result, you need to use them to your advantage. You have to seize every opportunity to share content that will help your audience while helping your site. Doing so will also place you as a thought leader in your industry.

Thank you in advance for reading my insights, Navneet. I hope that my perspective brings value to the readers of your publication.

  1. Publish on High-authority, High-traffic Websites

Abby Herman, Director of Strategy at Snap Agency

There are several ways you can create content and generate a backlink, and which one will work best for you will depend on your business and on what your audience. It’s important to know what your readers want from you. This is a crucial step on successfully getting your readers to engage, is to know who they are and what they want to read and learn about. One great way to do this is to guest blog with another entrepreneur that aligns with your business and brand, and best yet if they have a website with high authority. This is because you want to get quality links, which means you want a brand and website with a lot of visitors that can drive traffic to your website. Guest blogging for someone who has not written many blog posts (has less than 6) or a website with little to no traffic wouldn’t do as much good for your SEO. When it comes to content however, a good way to drive engagement is to offer a guide, or a how-to style post-where people are learning how to do a specific task or learning a better or easier way specifically because of the valuable information you just provided, which would be a hassle otherwise. People are tied to their phones and computers all day these days, so if you are able to offer a piece of content teaching them a better, faster, easier way to accomplish something, you’re sure to hit the jackpot when it comes to engagement. With that said, make sure to give you best advice, put your best foot forward and hold nothing back. You’ll soon start to see the results when you check your website traffic information.

  1. Avoid Writing Salesy Content

Mark C, Photographer at Gold Hat Photography

There are various points to be kept in mind while creating engaging content. The most important thing is to keep the content very concise and informative. Articles or blogs that are too long, salesy, or have more fluff than practical tips are very likely to be ignored and might even paint a bad image of the brand. In addition to that, have a call of action to the marketing content to ensure maximum engagement and conversions. Keywords are another important things that help your content rank better and pop up on relevant searches.

  1. Use Vivid Types of Informational and Well-optimized Content

Elizabeth, Senior SEO Specialist

Creating engaging content that attracts backlinks includes informational content, lists, guides, how-to’s, and more. When you can incorporate this style of copy into your blogs, articles, or service pages on your website, people will likely want to link to you. When your content is thorough, optimized, and well written, this gives you a better chance of ranking. Check out this page on our website: https://niveinclinic.com/deep-vein-thrombosis/ The information laid out for the user with the Table of Contents at the top makes the info easy to digest and gives readers exactly what they’re looking for right at the top of the page. This organization also helps to attract backlinks! Infographics that are detailed, informational, eye-catching, and well-made can also attract backlinks to your website.

  1. Are your Content and Offers Solicited?

Robert Barrows, President at R.M. Barrows, Inc. Advertising and Public Relations

I have developed proposals for some very dynamic projects and promotions that could generate Worldwide Publicity, Worldwide Participation and Tremendous Advertising revenues from all over the globe.

I have been pitching these proposals to media companies for several years now, but I haven’t been able to sell them yet.

In many cases, media companies won’t even take a look at an “unsolicited proposal.”

The promotions are as follows:

1) A very special kind of Halloween Promotion that could run for 30-45 days prior to Halloween

2) A very special kind of Valentine’s Day Promotion that could run for 30-40 days prior to Valentine’s Day

3) A project that would be built around a poem I wrote called “The New Coronavirus Blues.”

I have not included the details of these projects and promotions in this email because I am trying to sell these proposals.

  1. Focus on End Goals of the Marketing Campaign

John Greving, Freelance Copywriter, Proofreader and Editor at – Freelance

“Understand that the content that your customers find engaging probably won’t be the same kind of content that earns you backlinks. Think about it: if you sell accounting software, why would a business that needs your product (e..g, a law firm) link to one of your blog posts? They wouldn’t. By all means, create content for your customer base, but if you want backlinks, you’ll need content for non-competitors in your market to link to, as well. So, if you make accounting software, you could talk about the B2B software industry or potential legal issues that might affect accounting practices in the future. These topics are the kinds that will earn you backlinks from other companies in similar fields.”

  1. Optimize your Published Content to Achieve your Business Goals

Chris Nutbeen, Founder & CEO of Nuttifox

Being a Founder at Nuttifox, I do a few things to every bit of content that I plan to help guarantee it has the best opportunity possible to engage with readers and attract backlinks. The title tag and h1 tags should address the purpose of the target query. Your title/h1 tag will be the very first item searchers will see in the SERPs. If they don’t satisfy the searcher that the item has the answer they want, it’s doubtful they will click through and engage. It will be challenging to get backlinks as a trusted professional for the same reason. The introduction should address intent, capture attention, and explain what the reader will learn. Your intro will make or break your chances of engagement. Make sure you use the introduction to let readers know that this is the article they’re seeking.

Share plenty of statistics, data, and unique information about the topic. Back that information up with outbound links to trusted, reliable primary sources. Becoming a “hub” of data on the subject is a great way to attract natural backlinks. Create scannable content. Structure your articles using plenty of subheadings, lists, and other elements to break up the content. Easily scannable articles keep people on the page longer and make it easier for “linkers” to decide if this is a document they want to link.

  1. Exclusive Guides about Niche-related Topics

Name: Lacy Summers (PMP), Chief Marketing Officer at Crush The PM Exam

Guides, in my opinion, have always been a great way to educate audiences while also generating backlinks. Visitors to your website will jump at the chance to share a guide that has assisted them in completing a difficult task or simply educated them on a subject. As a result, several websites build guides for a wide range of topics that they believe would interest viewers.

Guides that cover the fundamentals of any problem or mission may not be sufficient to produce a sufficient number of backlinks. Nowadays, you must provide your guides with detailed and competent expertise for them to become valuable tools for viewers.

Many Australian websites are producing highly detailed guides that cover every aspect of a topic. It must be informative, whether it is about how to clean a specific area of your home or how to increase website conversions. You’ll need to consult experts in the sector about developing a technical guide. Before you begin writing a guide, make contact with a few experts and ask for advice. If you want something that can be posted all over the internet, you must publish original research and add depth to the guide.

  1. Make the Opening Paragraph and Subheadings Particularly Interesting

Daniel Carter, SEO manager at Property Investments (PI)

Being an SEO manager at  Property Investments (PI), I like to find a stark contrast in topics that people wouldn’t commonly relate, and back it up with hard-hitting statistics. For example, you may write a piece covering how our common, everyday “addictions” affect the environment. Think coffee, for instance: thousands upon thousands of acres worldwide are used to grow coffee, and it is something we’ve never even considered to have a negative impact on the environment.

By connecting a shock & awe factor with something so commonplace, you’re able to generate excitement and interest in your writing and ultimately earn great links. Outside of just thinking of content as the text itself, we also believe the way it is lai. Itd out is just as important. Let’s be honest, not many people want to read 2,500-word walls of text, even if it’s the most informative article on the planet. I’m not saying that you have to be a design mentor, but using basic layout strategies that keep readers interested is enormously important. Additionally, using creative and super engaging titles is essential. You’d be surprised how many people share articles based on the title and opening paragraph alone!

  1. Can the End-users Connect with your Content?

Adam Garcia, Founder, and Owner at The Stock Dork

You must first consider your audience to build content that creates engagement and attracts backlinks. When creating content to attract backlinks, you must first determine who your primary audience is. Consumers, clients, and users are the people who access the content on a daily basis. Your target audience is the person who buys your product or service, regardless of whether you have a B2C or B2B business model.

Your target audience would be different if you create backlink-worthy material. This type of content is created with the aim of attracting other content creators. They are the ones who will determine whether or not to connect to your material, and they will only do so if they find it useful. And nothing is more important than the content that takes a long time or a lot of money to create.

  1. Create Evergreen Content

Gerald Lombardo, Co-Founder of The Word Counter

A growing content marketing trend is creating evergreen content. Now more than ever, business owners need to understand how to turn their businesses into sources of information more than just product-hubs. Build organic traffic to your website through informative and engaging content creation based on keyword research, and revenue is sure to follow. We frequently use original research and data in our content. The data is fact-based and usually displayed in visual charts that tell a story. This makes it easy to convey the findings, and it is differentiated from normal text. Uniqueness is the key, and it must add distinct value.

The key to great content, regardless of whether the goal is marketing or entertainment, is to understand your narrative. How should the consumption of your content marketing make your targets feel? What actions should the assets inspire? Knowing, ideally with data, how different groups of people react to your brand, learn your value proposition, and are motivated to take action is the best lesson I’ve learned.

Deep dives always garner the most attention,, so we aim to provide readers with comprehensive, in-depth knowledge on our blog topics. A recent article of ours unpacks the typography design trends for 2021. We were able to earn 89 referring domains pointing to this article. Throughout the article, we use a lot of visual guides to complement our in-depth coverage of each design trend. This is a topic that a lot of people are searching for, and a lot of websites want to link to it as a resource.

  1. Make your Content Feature in Roundups

Anna Lind (CCFE), Chief Editor at Cryptoradar

Backlink generation through the creation of resources with the assistance of experts is a tried and true process. When you plan to write a helpful post, you can consult with a specialist. But why limit yourself to only one? Combining many different resources that you’ve built into one dynamic educational platform is becoming increasingly popular among Australian blogs.

You can plan to interview many guest experts and publish a series of roundup posts resulting from your efforts. Multiple industry experts contributing to a subject is beneficial because it signals to audiences that they are reading a dynamic resource with valuable knowledge.

You’ll need to add some flair to your roundup post to make it perfect. It can’t just look like every other blog post; it needs to have a consistent theme. Create a visually appealing presentation that includes portraits of the experts and quotes from them to highlight the educational aspect. It would be beneficial to make this a flawless roundup because it is a very demanding and complex roundup. Experts will assist you in creating the perfect page for your roundup. Few people would be able to avoid linking to it because of its appealing nature and vital resources.


It is clear experts with first-hand experience in creating linkable assets and generating backlinks from the same suggest that the content you produce should have great value. The site you publish should be mobile-friendly and easily navigable with a lot of white space. You also need to complement your textual content with great graphics or videos. But, all this should not make your site or landing page too slow to load. The page with your content should give a super quality user experience with fast loading and easy navigation. a good deal of intelligent interlinking will do wonders. Plus, you will also need to promote your content so that users can find it easily on the internet from places they frequent (using roundup posts, etc.).

Offering newsworthy content and trending topics or factual data-based information from original research you have conducted provides for highly linkable assets. Plus, you should include easy-to-use features such as comparison tools, calculators, and predictors to boost the audience’s interaction. Carry out surveys to engage interaction and generate linkable original data for publishing.

So, experts of SEO Services India suggest you ensure you have a great digital marketing PR strategy in place, too, next time you share unique and share-worthy information. Making great content presentable and accessible in the first place will help you generate numerous backlinks from top-quality websites that want to give remarkable details similar to what you’re offering to their users.

Navneet Singh is CEO of SEO Experts Company india. He is an experienced SEO professional who not just knows every marketing detail but also strategically plans them for each one of its clients. He likes to share his experiences and SEO knowledge with others.

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