Statistics reveal that 52% people out of 15,000 surveyed that their impression for a brand’s image improved after receiving their promotional products for them. The study also showed that 50% of the people which were surveyed used those products every day.
It goes to show that how much everyone loves freebies.
Jokes apart, this marketing strategy has proven itself time and again that you need to get your name out there as much as you can even if it takes giving it to people for free.
There are many online resources to customise your products like www.customgear.com.au where you can determine both the type of products and the respective branding.
Here are the top 5 reason why you should make an extra effort by making your company stand out by having your own promotional items.
- Brand awareness
It creates brand recognition like no other thing. It’s an ideal thing for both small and big business owners to do. This is a proven way of standing out from the crowd and being different. There is always competition in business, so using the best promotional products is the way to go. The key is to use products which are used in everyday life so that it reaches the maximum number of people.
- Maximum reach at a low amount
Not everyone can afford TV commercials or billboards to promote their products and services. So the best way to promote your business in a very cost effective manner is to give customised products to people. The better the products in terms of quality, the better the outreach. It also costs way less than to invest in some commercial or ad campaign even if they are low budgeted. If you have a small to medium size business then fret not as it will not affect your business in any negative way. A giveaway increases customer loyalty and makes them trust your brand even more compared to others who don’t.
- Your next level business card
While business cards are an essential thing in any corporate setting. But customised company products are a fun and creative way to showcase your business’s services and what your brand is about. It can range from simple office items like mugs, pens, notebooks to advanced items like bags, caps, t-shirt, water bottles, USB flashdrives electrical items and a plethora of items.
The thing about customising and giving promotional products of your company is, not only that it creates brand awareness, but by repeated usage it reinforces the people with your company’s image to them and makes them remember you. As mentioned before that the research conducted proved that promotional products tend to make an impact on a potential customer just like TV ads and magazine ads.
- Marketing at a personal level
This strategy is a more personalised sort of marketing. It makes people trust the company more and get a bit familiar with what the brand is all about. Customising different products with your company logo on it seems fun and creative and speaks out more to the people than just a flyer or poster which they tend to forget.