Brand owners and manufacturers always look for suppliers and distributors who deal with retailers. Thus, the B2B business is eternal. While talking about eCommerce, most of us think that it is only a deal between sellers and consumers. However, it is important to have a glance at the B2B eCommerce world. Every year you can find different trends in the B2B eCommerce field. What will you find in 2021 and in the coming years? Every year you need to redefine your eCommerce marketing tactics based on the current trends.Both startups and established brands have to know the latest trends. It will enable them to readjust their marketing campaigns and earn more profit.
Multi-channel system integration for selling products
The B2B eCommerce industry is growing rapidly, and sellers have found a comparatively smaller market where they can use technology.
There are different B2B needs, and not every platform serves its purposes. B2B sellers can invest in a large eCommerce platform, which needs customizations. However, other sellers look for vendors to reach their targets.
Nowadays, B2B sellers also rely on third-party apps that work with an eCommerce website. It helps them to manage inventory synchronization, transactions, and order fulfillment. The smartest step is to merge multiple platforms to manage the business.
Some integration service providers offer pre-built connectors that automate processes and sync data. More than 50% of B2B sellers think that there is a need for innovative technology for eCommerce platform integrations. However, by using some modern technologies, you can accomplish this process.
The use of Artificial Intelligence for eCommerce platform–
AI has become one of the important parts of our everyday life. While shopping for something, watching TV serials, and doing any other activity, you can find the value of AI. Businesses of different sizes have leveraged Artificial Intelligence to get an advantage. This technology is useful for obtaining customer data. Based on this data, sellers can make personal recommendations to their customers. Moreover, real-time data analysis helps in solving complicated issues while automating different tasks.
Voice commerce trends in the B2B eCommerce
B2B customers have become highly reliant on the voice capabilities to order something from the digital platform. Voice commerce has the potential to increase the number of repeat orders. Moreover, when you have designed your site for voice commerce, you do not need to write long descriptions. Customers like to save time with their hands-free orders. However, this technology needs more research and development. Still, merchants have to stay updated with this technology for a higher conversion rate.
Functional opportunities with AR and VR in the B2B platforms
B2B decision-makers search for detailed and accurate product information. The AR and VR technologies are the best options to serve them properly. Although you can find their increasing use in the B2C platforms, these technologies play an important role in the B2B world.
The VR-AR technology helps in the easy identification of products. It is particularly useful in business niches, which are related to engineering materials and machine parts. The innovative technology helps with virtual hangouts. Distance is not a barrier while using this technology.
The increasing popularity of niche-based B2B marketplaces
When you hit the search button of Amazon, you may find lots of different products at a time. However, nowadays, there is a trend of using niche platforms, which simplifies the customers’ buying journey. These niche marketplaces have become highly attractive to B2B customers and sellers in the coming years. With these platforms, B2B sellers can reduce their marketing costs. Due to the increase in sales, they will have a higher profit margin.
Progressive Web Apps- Another trend of B2B eCommerce
You know that mobile apps are intended only for iOS and Android. However, PWAs are everything on the web. They can work across any mobile device and OS. They will benefit both merchants and their B2B customers. B2B companies need to use a single app that is not downloadable. Moreover, these PWAs mostly have a consistent and reliable performance with some offline capabilities. Thus, to make your products available to customers across different devices, you may invest in PWAs.
Multiple payment modes
Do you like to increase the conversion rate and customer retention rate of your B2B platform? Then, it is better to integrate more than one payment mode with your platform. B2B buyers look for different ways for better cash flow management and reduced costs.
Thus, you can now add a number of payment options and payment schemes to your eCommerce website. For instance, a reliable eCommerce solution, known as Shopify Plus, provides different payment methods, like Amazon Pay, PayPal, money orders, Apple Pay, and bank deposits.
These are some latest trends you can find in the B2B eCommerce world. You need to use technologies to make your platform more profitable. By following these trends, you can make your B2B eCommerce competitors.