Every seller out there wants their business to grow, especially since the majority of business practices have shifted towards the digital economy. Probably, most of your customers also went online to order their necessities (and even non-essential items such as skin care products). However, is there an Amazon SEO strategy that you haven’t heard of yet?
That would be Amazon Lightning Deals. As your business grows, you think of various ways to reach more customers and raise brand awareness. Hence, you think of different business strategies.
But first, let’s discover what Amazon Lightning Deals are.
Defining Amazon Lightning Deals
An Amazon Lightning Deal is defined as a promotion that contains a finite number of discount coupons or promotions offered within a short period of time. You’ll see these deals lurking around Amazon primarily on the Prime Day page or the Deals page.
Your customers will access these within the day it goes live or until the deals last. But do you ever wonder what you will see in those lightning deals?
What will you see?
The product that forms part of the lightning deal
Choices or options for the item (also known as variations, e.g. colors, sizes, and other designs)
Discount rate and the final price your customers will pay
The number of products under deals that your customers already bought
The time your customers spend adding discounted items to their cart
That very enticing “Add to Cart” button
Information if Prime members get access to the deal presented
What benefits do you get from using Amazon Lightning Deal as an Amazon SEO Strategy?
Every strategy provides different benefits to different sellers. You can find those in the list below.
Your business gets more visibility
Selling on one of the biggest eCommerce platforms in the world means so much, especially for aspiring sellers and business owners. The platform provides various tools that help you reach your customers, and more. Lightning deals raise brand awareness, as these deals get featured on Amazon pages, such as Today’s Deals or even the Prime page.
Certainly, one of your goals is to earn profit. Generally, you pour your efforts into crafting unique listings for your products. When you utilize lightning deals to your advantage, your promotion period entices different customers — even those outside your target market.
With different lightning deals going on in your store, you get the chance to clean stale inventory as you’ll declare the number of items you have for a certain product. This gives you a chance to let go of the old items you have a hard time selling and bundle them with newly released products.
Rank higher organically
Business owners think of different ways to rank higher on search results. When your products or your store rank higher, you gain more chances of converting the leads into sales. With lightning deals, your sale and even your rank increase. For example, from the third page of search results to the first page.
This catapults your organic search result ranking through the power of customers reviews, increased visits on your listings, and even sales on your store. Therefore, you gain Amazon optimization through these deals.
Where to start with your lightning deals
As a seller, you make it a point to convert more sales and even clear out your inventory. But things are not as easy as they seem. First, you need to ensure that your products are eligible for the lightning deals.
Check your product reviews
All products you have on Amazon are subject to scrutiny and inquiries from customers, as well as other shoppers who encounter them. One thing to remember before creating a lightning deal is to make sure that you gather relevant information and at least 3-star ratings for your products.
Most of the time, lightning deals are accessed by Amazon Prime members. Hence, they get their orders within the 2-day timeframe or even earlier. You may also try checking Amazon’s FBA.
The more variations, the better
With the insane amount of traffic you’ll get when you create lightning deals, you need to prepare a lot. Aside from preparing a lot of items in stock, you also need to offer different options for your customers.
For example, if you sell footwear, make sure you offer more colors, sizes, and designs. This will keep your customers enticed and they may even share the listing to their friends.
Diversify your categories
Customers easily find products and items through the categories that sellers create. If your business sells a wide range of products, then this will help you get your lightning deals approved more easily.
Categories could be:
Motherhood, and many more
How do you create your own lightning deal?
Make sure that you are eligible to create lightning deals. If not, the promotion will never move forward. On the other hand, if you’re eligible already, then follow these steps!
Go to the Deals menu
Find the Promotions tab and click on Deals
You will see your earlier promotions or deals you have created. When you look at the right side, you’ll see a button that says “Create a new deal”. Choose “Create a new deal”.
Pick a product that’s eligible
You’ll see this next after filling out the necessary details for your lightning deal. The next step will be choosing a schedule for the promotion. Take note that you won’t be able to choose a specific schedule for your deal as Amazon will be the one to choose the date when it will go live.
Check the details of your lightning deal
After determining the schedule for your lightning deal, the next step is to figure out how much the price of your deal will be, and how many pieces will be up for sale.
The deal price pertains to the maximum amount you intend to sell your product. Amazon needs you to provide at least a 15% discount.
Commit to the inventory number you have placed.
When you sell different variations of a single product, include these on the deal — or even the entire collection!
Make sure that you follow an Amazon SEO guide to help you put in the right keywords and optimize your images, as well as for you to compose your description well.
Lastly, review and submit
After checking if all the details are accurate, you now move onto the final step: Submitting your lightning deal!
When you submit, you will wait at least seven days before your deal goes live. Luckily, there are instances where it goes live during a weekday, when most of the customers are busy with shopping.
However, if you fail to befriend lady luck, then your lightning deal may go live at around four o’clock on a Sunday morning.
Amazon Lightning Deals help you reach out to different customers, widen your brand’s reach, and even boost your ranking on search results. Different benefits arise for you, especially when you create your deals accordingly.
Remember one of the best things about lightning deals: it brings more customers and more sales to your business!
So, why not give it a go now? Create one today!
About the Author
Jayce is the managing director of Seller Interactive, an Amazon marketing agency dedicated towards helping brands grow on Amazon. His content marketing expertise has led him to work with brands such as Toyota and GoDaddy, producing content that reached over 20M views in a month. He is on a journey to help D2C brands scale their business on Amazon.