b2b

5 Trends in the B2B Space for 2021

1) Lead Conversion Brand marketing for B2Bs is more focused on actual micro-conversions. Many B2Bs promote their products and services via eBooks and webinars to secure leads. Then, content like blog posts, articles, and newsletters are used to nurture and convert these prospects. As a result, content can help generate leads and lead conversion instead …

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