Many people prefer doing freelance digital marketing jobs instead of working in a company. Some people like working from home and enjoy the freedom of working from any place. However, as a freelance digital marketer, you need to know your client’s needs and expectations.
Working as a digital marketing freelancer requires a lot of knowledge and skills about freelancing. In freelancing, you have no boss or senior team that can guide you or assigns and manages work. You need to bid the projects for you and also communicate with the clients and meet the deadlines. This post shares some of the best tools for freelance digital marketing.
Google Analytics and SumoMe
When it comes to analytics and data, Google analytics and SumoMe are the best tools to help you understand your audience. With these tools, you can look into the demographics, user actions, popular keywords, a heat map, and many other things. Taking up a course in big data analytics can help you understand how analytics work and its significance in digital marketing.
SEO and Blogging
As a digital marketer, you need to reach the right audience using the search engine optimized blogs. Using the tools such as Google keyword planner you can check the search rate of your keyword and the suggested big for your chosen keywords. Tools like Yoast SEO adds extra search engine data to a site and make it more discoverable. Taking a course in Google digital marketing can help you understand the dynamics of SEO and prepare you for the freelancing projects.
Google trends allow finding the latest trends, and data from Google to help you check what is trending in a location on which you want to work. It can provide you validation on an idea, and it is quite simple to use. You can visit a website and type a keyword or the name of industry you need to know about and hit the “Enter” button. Moreover, you can search by time, categories, countries, and searches which include YouTube search.
If you are a mobile app developer or take care of the marketing of a startup with an app, you can use App Annie. It is the best tool you can use to track the competitors of an app on the app stores. There is an ASO (App search optimization) feature that allows you to see where your app is ranking on a keyword in the Play store and Apple store. You can make changes in your titles and descriptions while loading a new version of the app and see which works better.
Mail Chimp and Active Campaign
Running an email campaign is a great way to send a message to your subscribers or let people know about the launch of a new product or offer. However, you need a robust tool to email campaigns or send bulk emails to your subscribers. Mail Chimp is a tool that helps you to send emails and run email advertising campaigns. It has simple UI and is available at affordable prices. Active Campaign is another tool that can take care of your email marketing campaigns, marketing automation. You can also use it for customer relationship management.
HootSuite and MeetEdgar
As a digital marketer, you need to promote products and services on social media for your clients. Digital marketers consider multiple factors like age, culture, and location. There are many tools that can help you to run your social media campaigns. HootSuite and MeetEdgar are two popular social media management tools that you can use to post your social media posts on multiple platforms. The paid versions offer more features than free trials and enable you to create, schedule, and publish your social media posts in one go.
The tool can let you know about the estimated traffic coming to a website and the sources of traffic. You can know the countries from where the most traffic is coming and also the keywords on which the website ranks. There is a chrome extension of the Similar Web app that you can install as it gives you the information to decide whether you should research further or not.
Buzzsumo is a tool to discover content. It helps you to analyze a topic or competitor that you want to know about and provide the content that works best. If you want to know the best posts about a topic, you can type the name of the topic in buzzsumo and get the answers. For example, if you need to know what works best for a monitor stand, you can type monitor stand in buzzsumo and get results for the same.
The app has a question analyzer that allows you to know the questions people are asking about a topic. You can provide answers and information to people who are searching for your product. You can also use Buzzsumo for market research and discovering various niches relevant to your client’s product or service.
Project management tools
Usually, freelancers work with multiple clients, and they need to manage them simultaneously, which is challenging. There is the risk of losing track of work that has been done and what needs to be done. However, there are tools like Basecamp and Asana that you can use to keep track of meetings, know your urgent tasks, and manage the pending tasks.
Clients can also use them to assign tasks, and you can send your daily report to clients using these tools. Both of these tools can help you prioritize your tasks and increase your productivity.
In today’s economy, organizations don’t want to spend money and time in hiring full-time employees. Most startups and small companies hire freelancers to keep costs low. Moreover, they experiment with freelancers until they find the right one for the job. So if you are looking to do freelance digital marketing jobs, you can use the tools mentioned in this post to manage your work and make things easier. Moreover, these tools can help you save time, boost productivity, and serve your clients in the best ways.